Apple does not wish to be known as an elitist company, says COO

Apple does not want to be known as an elitist company any more owing to the high iPhones costs and wants to become a brand accessible to all, company COO Jeff Williams has said.

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Apple does not want to be known as an elitist company any more owing to the high iPhones costs and wants to become a brand accessible to all, company COO Jeff Williams has said.