In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand "Ad Manager", specifically concerning ad sales for display and video inventory products.
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In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand "Ad Manager", specifically concerning ad sales for display and video inventory products.
Google announces first price auction method for 'Ad Manager'
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