Mercedes engineers tell what makes Tesla the car company to beat

Tesla's ascent took many investors by surprise. But executives at Daimler AG, the parent company of Mercedes-Benz, had a close-up view starting in 2009 of how Tesla and its chief executive Elon Musk were taking a new approach to building vehicles that challenged the established system. That investment gave Mercedes engineers an inside view of how Musk was willing to launch technology that wasn't perfect, and then repeatedly upgrade it, using smartphone style over-the-air updates, paying little regard to early profitability.

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Tesla's ascent took many investors by surprise. But executives at Daimler AG, the parent company of Mercedes-Benz, had a close-up view starting in 2009 of how Tesla and its chief executive Elon Musk were taking a new approach to building vehicles that challenged the established system. That investment gave Mercedes engineers an inside view of how Musk was willing to launch technology that wasn't perfect, and then repeatedly upgrade it, using smartphone style over-the-air updates, paying little regard to early profitability.