Google Cloud prepares for Black Friday 'peak on top of peak'

Cloud technology, used to host websites and store data, is a key part of many retailers' e-commerce operations. As fees are often pegged to site traffic, a jump in activity will drive up revenue for the unit.

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Cloud technology, used to host websites and store data, is a key part of many retailers' e-commerce operations. As fees are often pegged to site traffic, a jump in activity will drive up revenue for the unit.