Apple plans to expand ads business: Report

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported. The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report.

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Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported. The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report.