That TikTok has been a cultural phenomenon has never been in doubt. Every big tech company — Snap, Facebook, Google — has tried its best to create a TikTok rival but to limited success. Now, Google is taking another leaf out of TikTok’s book in order to boost YouTube Shorts — its answer to TikTok — and lure more creators. According to multiple online reports, YouTube has created a $100 million YouTube Shorts Fund, which will pay creators money for creating engaging content.
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That TikTok has been a cultural phenomenon has never been in doubt. Every big tech company — Snap, Facebook, Google — has tried its best to create a TikTok rival but to limited success. Now, Google is taking another leaf out of TikTok’s book in order to boost YouTube Shorts — its answer to TikTok — and lure more creators. According to multiple online reports, YouTube has created a $100 million YouTube Shorts Fund, which will pay creators money for creating engaging content.
YouTube will 'pay' users in India to create for Shorts, its TikTok rival
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