Brands pay big bucks to have the right to name a stadium or arena. But according to John Fortunato, a media management professor at Fordham University, it’s not all about the direct advertising dollars.
from CBC | Canada News https://ift.tt/qj2bwUl
Big bucks for stadium names may not generate cash flow, but it boosts branding: expert
from CBC | Canada News https://ift.tt/qj2bwUl
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